TRAFFIC ~ How It’s Good For Your Business

I HATE TRAFFIC!  

Or at least that’s what I thought.

Washington DC has been ranked as one of the US cities with the worst traffic and according to a report made by the Business Insider, DC has to contend with the worst traffic in America!  I certainly felt that pain yesterday.

I live in the suburbs of Washington, DC and a very easy 30 minute drive from downtown.  However, yesterday it took me a whopping 90 minutes to get into the city!  Unbelievable!!

I like to give myself some time to get to my destination and get settled before I walk into most meetings, so I left my house at 7:00 am for an 8:30 am meeting with a strategic partner.  I even accounted for traffic, or so I thought.  Every corridor leading into the city was a jam packed parking lot.  Believe me when I say I tried every one of them.  Forced to settle on one final route, I certainly had some time to think.

If you know me, then you know my mantra:  numbers tell a story and they never lie.

WHAT STORY IS THIS TRAFFIC REALLY TELLING?

One logical cause for the traffic delays yesterday could certainly have been the fact that all of the school districts have now resumed.  This means more traffic on the roads as parents rush to drop their children off at school and then make their trek to work.

Or it could have been a series of accidents.  But as the story always goes, I never saw signs or remnants of any accidents: no sirens, no police cars, no vehicles sitting on the side lines, nothing.

COULD IT BE THERE WAS MORE BUSINESS IN THE DIRECTION I WAS GOING?

Then the thought popped into my head.  Maybe there is business awaiting in the direction I am headed.  Certainly these cars mean people are going someplace important.  If I were to continue following the traffic, could it lead me to a pot of gold?

TRAFFIC IN THE BUSINESS WORLD IS A GREAT THING!

Webster give multiple defines of the word traffic with one of them being the act of dealing or trading in something illegal.  Of course I prefer to take out the word illegal.  That then leaves the act of dealing or trading!

Eureka! Traffic is leading me to places where there is dealing or trading:  BUSINESS.  Sounds like my kind of place!

Businesses need traffic to survive.  They need email traffic, employee traffic, website traffic, customer traffic, marketing traffic.  You name it, businesses thrive off of it.

HOW MUCH TRAFFIC DO YOU ENCOUNTER IN YOUR BUSINESS?

Traffic is one of those key business indicators you should be monitoring on a regular basis.  Dips and spikes can serve as market predictors and can help you manage or implement change within your organization.

My aha moment today has lead me to the realization that traffic is not a bad thing.  In fact, being in it means I am going with the flow of business.
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I am a Business Consultant and Growth Strategist who knows through first hand experience what it takes to grow and run a successful business.  I know what it really means to remain in the game for 18 consistent and consecutive years.  I know what is required to take a business from start up to multi million dollars in annual revenues.  I have successfully developed, coached, and implemented growth strategies that have helped hundreds of businesses succeed.  I know what it’s like to own and operate multiple businesses simultaneously.  As a Certified Public Accountant, Certified Leadership Coach, and an Adjunct Professor of small business concepts, I not only have experience, but the credentials to go along with it.  I have meaningful connections with officials within the U.S. Small Business Administration and other Federal and state governments.  IAM someone one who walks the talk!

Do you want to work with a leader who has a track record of running highly successful businesses and has already helped hundreds of other small businesses launch and grow?  Or do you want to stay where you are forever?  The choice is yours.

If you are an entrepreneur who is ready to take your business to the next level or if you are ready to get out of the weeds and take control of your business, schedule a 30 Complimentary Strategy Session with me today.

Applying for a strategy session is your first step toward getting out of the weeds of your business and focused on growth, opportunity and success.   I also invite you to explore my website and learn more about how I can help you with your business, www.AnavoTransformation.com.

 Carpe Diem!  Seize the day!

Lisa D. Anderson
Small Business Consultant & Growth Strategist
Anavo Transformation Solutions LLC